Social Media for Change

July 19, 2012

I love this idea. A new service called Thunderclap aims to help people with a message break through that noise by coordinating large groups to achieve the powerful harmony of a choir. The tool creates a “flash-mob” of social network activity around a single message, with the goal of getting heard over the din of the internet.

Here’s how it works: Individuals or organizations create a message they… hope to spread—anything from supporting earthquake recovery efforts in Haiti to rooting for your favorite football team. Like-minded people can then show their support for the message by agreeing to let Thunderclap post it (with, presumably, a link to a website or petition) from their Facebook or Twitter accounts. Once enough people sign up, the Thunderclap reaches a tipping point, similar to how Groupon or Kickstarter works, and the message is released by all the supporters’ social media at the exact same time.

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