When Gambling is Good

July 11, 2011

Carbon Lottery is the first lottery that helps combat climate change. Set up by Sterling Waterford and Splinter Media, the Malta-based lottery not only offers a EUR 4 million cash jackpot, but also functions as a new way of incentivising businesses and members of the public to offset their carbon footprint. For every GBP 2 ticket bought in the lottery, over half of the money goes towards a prize pool. The rest goes towards sourcing and purchasing community-based offset credits from around the world

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